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Ukraine Gets Customized YouTube

Kyiv, December 14, 2012. Google launched Ukrainian version of the world’s number one video hosting YouTube. The website youtube.ua will feature most popular Ukrainian videos and help promote Ukrainian talents, TV stations, and brands. YouTube already agreed to host content for a number of large Ukrainian companies, including companies Lavina Digital, Talant, TV channels 1+1, ICTV, Inter, Novyi, and STB.

YouTube signed an agreement with state enterprise Ukrainian Agency of Copyright and Related Rights regarding licensing the content in Ukrainian YouTube, allowing Ukrainian content producers – e.g. directors, composers – to gain financial benefits from posting a video on YouTube.

Additionally, YouTube launched its partnership program for Ukraine. Now not just large companies, but regular users who gather notable amounts of viewers may become YouTube partners. Besides the opportunity to monetize on uploaded content, partnership with YouTube means extra benefits in the form of “development programs, analytical tools, and community resources.”

To celebrate the launch of youtube.ua, on December 13th, 2012, the website arranged a live broadcast of the performance by the star from Ukraine that YouTube helped promote – performance artist in sand animation Kseniya Simonova. Her winning performance at the TV show Ukraine’s Got Talent in 2009 received more than 23 million views on YouTube.

Being part of the Google network, YouTube joins other Google initiatives in Ukraine – just in April 2012 Google Street View expanded to five Ukrainian cities. The development was timed with the European Football Championship 2012 that took place in Ukraine and Poland in June 2012.

Donetsk, Kharkiv, Kyiv, Lviv, and Odesa joined the long list of sites across 30 countries of the world that are featured in Google’s Street View. Anyone with internet connection can now have an ultimate experience of virtual journey through the cities. In addition to other locations, Google presented panoramas of such outstanding Kyiv sites as the UNESCO World Heritage Site Kyiv-Pechersk Lavra and Khreshchatyk – the central street of the Ukrainian capital that witnessed the Orange Revolution.

Previously, Google also dedicated quite a few doodles to Ukraine. Just on December 3rd, 2012, Google dedicated its doodle to the 290th anniversary of birth of the top Ukrainian thinker and philosopher Hryhorii Skovoroda.

On the 2011 Independence Day of Ukraine – August 24, 2011 – Google presented a blue and yellow doodle featuring a sketch of kobzar (a Ukrainian bard usually accompanying himself on a lute instrument). The 2010 Ukrainian Independence Day Google doodle featured one of the most loved flowers in Ukraine – sunflower.

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